I want to help you to connect with your audiences.
About me
First things first, please don’t be misled by my profile photo :) I’m not a photographer; I’m an independent digital marketer. Photography is just one of my passions.
My great passion is communication, something I've been immersed in for more than 14 years. After working in the corporate environment for years, I have decided to become an independent digital marketer.
It’s a decision driven by the pursuit of creating genuine and long-lasting connections for brands that share the same value, and embedding sincerity, warmth, and most importantly, the human touch in the marketing practices, which is slowly vanishing from today's marketing.
With that, I would like to describe myself as a tailor in a boutique, working with the spirit of craftsmanship, spending time listening to the story of a brand, and then delivering personalized digital marketing communication that can help establish a real connection between the brand and its customers.
Projects
Marketing Manager (2014-2017)
As a Marketing Manager for a restaurant chain, I led comprehensive branding and communications initiatives of the company. This encompassed strategizing marketing plans, budget management, supplier relations, coordinating internal operations, and the quality control of customer service online & in-shop.Digital Marketing Project Manager (2018-2021)
As a Digital Marketing Project Manager at an international communication agency, I directed digital marketing communications for a portfolio of European food & wine brands entering the Chinese market. I facilitated their online expansion through tailored strategies and proactive local market executions, amplifying their presence in China.Inbound Marketing Specialist (2022-2023)
Differing from previous experiences, this role was within the technology sector. As an Inbound Marketing Specialist at a satellite technology company, I led website enhancement initiatives and orchestrated SEO/SEA strategies.Fashion translator (2018-2021)
During this period, I collaborated with fashion retailer-Farfetch as their freelance translator, localized their English content to Chinese, including brand story, fashion news, new product launch, seasonal promotion etc.
In a nutshell, my professional experiences include …
Click the bottom below to contact me for more details of my portfolios.
Past Projects
My Approach
Niche Expertise, Global Reach
Cross-Cultural Mastery
Expertise in Bridging Worlds: specialized in decoding communication patterns between Western and Eastern cultures, facilitating seamless brand connection with diverse audiences.
Dual Market Digital Proficiency
Navigating Diverse Markets: deep knowledge of digital ecosystems in both Chinese and European markets, adept at crafting comprehensive marketing strategies for seamless brand promotion across regions.
Personalized Storytelling Approach
Crafting Authentic Narratives: thriving on creating compelling, authentic brand stories by delving into the unique narratives of each brand. This personalized approach ensures genuine connections with audiences, fostering brand loyalty and engagement.
Connect with me.
Are you seeking cross-cultural strategies or a tailored brand narrative?
Drop me a line and let's co-create a captivating story for your brand's global journey.
contact@sophieyh.com